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LOYALTY & COMMUNITY · CLIENT CASE

UniEngaja creates a relationship foundation for Unimed's national reach

An engagement, benefits, marketplace, and community platform designed to evolve across Unimed System cooperatives and turn participation into a continuous relationship.

Explore an engagement ecosystemHow it works

01 · Context

Where value was trapped

A national cooperative organization must recognize different audiences, units, and contexts without losing a shared identity. Isolated campaigns and scattered benefits do not create a sustainable community or a unified view of participation.

With Value-to-Scale, Mobiup treated engagement as a system: identity, rules, wallet, marketplace, partners, content, campaigns, community, integrations, and metrics. The experience evolves on the Beni foundation.

UniEngaja is the Unimed experience. Its architecture configures programs and journeys by cooperative, preserves segregation, and expands the model on a shared foundation, reducing the cost of rebuilding every initiative.

01

Benefits, campaigns, and partners scattered across initiatives.

02

Difficulty combining national identity with cooperative autonomy.

03

Limited continuity across communication, participation, recognition, and redemption.

04

Expansion dependent on rebuilding or point-to-point integrations.

02 · Value-to-Scale™

Value-to-Scale™ in action

  1. 01Frame the Value

    Frame the value

    Framed value as continuous relationships and expansion capacity—not point issuance.

  2. 02Architect the Path

    Architect the path

    Designed audiences, cooperatives, partners, journeys, data, and ecosystem governance.

  3. 03Compose the Foundation

    Compose the foundation

    Composed identity, tenancy, wallet, rules, marketplace, community, campaigns, and integrations.

  4. 04Build the Difference

    Build the difference

    Built UniEngaja as Unimed's own experience, configurable by context.

  5. 05Govern & Prove

    Govern and prove

    Defined activation, frequency, participation, redemption, retention, and partner metrics.

  6. 06Scale & Compound

    Scale and compound

    Prepared evolution on Beni and progressive cooperative expansion.

03 · System

The transformation

UniEngaja combines identity, profile, wallet, statement, campaigns, missions, marketplace, partner management, community, content, communications, and analytics. Web3 components were deployed as part of the program architecture.

The multi-tenant structure separates rules, data, campaigns, and operations by entity while sharing a common foundation. The move to Beni expands the technology without changing the UniEngaja identity presented to users.

UniEngaja uses the Beni foundation to separate the branded experience from shared identity, ledger, campaign, marketplace, community, and multi-entity operating capabilities.

  1. 01

    Participants enter through an identity linked to their entity and program.

  2. 02

    Profile and rules determine eligible campaigns, content, missions, and benefits.

  3. 03

    Wallet and ledger record movements, redemptions, and adjustments.

  4. 04

    Marketplace and partners deliver utility to the program.

  5. 05

    Analytics tracks adoption and behavior by cohort and cooperative.

04 · Architecture

Building blocks

Core

Cooperativa e programa

Configuração e segregação por entidade, marca e comunidade.

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Motor de regras

Elegibilidade, earning, burning, limites e campanhas.

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Marketplace e parceiros

Catálogo, ofertas, disponibilidade e operação.

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Componentes Web3

Representações digitais aplicadas ao programa.

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Integrações corporativas

Cadastro, eventos, CRM e canais.

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Analytics de comunidade

Ativação, participação, resgate, coortes e valor.

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Foundation

Identidade e perfil

Cadastro, autenticação e segmentação de participantes.

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Carteira e ledger

Saldo, movimentos, benefícios, expiração e histórico.

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Observabilidade e suporte

Transações, falhas, integrações e SLA.

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05 · Evidence

Outcome and evidence

01Reach

A model designed to expand across Unimed's national ecosystem.

02Shared foundation

Reusable components reduce reinvention across programs and cooperatives.

03Active marketplace

Benefits and partners integrated into the engagement experience.

04Continuous evolution

Evolution on Beni while preserving UniEngaja.

Metrics and names are shown only when authorized and with source context.

06 · Fit

Where this offer fits

01

Cooperatives, associations, and groups with autonomous units under one identity.

02

Healthcare ecosystems that need to connect community, benefits, and partners.

03

Organizations seeking multi-entity expansion without replicating platforms.

07 · Continuity

From entry to expansion

  1. 01

    Land

    Community thesis, audiences, behavior, and cross-entity governance.

  2. 02

    Build

    First journey with identity, campaign, marketplace, and partners.

  3. 03

    Operate

    Content, catalog, transactions, support, and metrics.

  4. 04

    Expand

    New cooperatives, journeys, partners, and Beni capabilities.

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Mobiup · Next decision

How do you build a community that grows without losing coherence?

Mobiup Advisor connects your engagement challenge to the UniEngaja model and structures an initial value hypothesis.