Free users without an intelligent conversion and paywall journey.
Real case
PAYMENTS & SUBSCRIPTIONS · CLIENT CASE
Modepay turns subscriptions into a continuous revenue operation for Diário do Nordeste
In Project Maré, Mobiup connected paywall, checkout, recurring billing, subscriber management, payments, reconciliation, SAP, invoicing, vouchers, and loyalty in one journey.
01 · Context
Where value was trapped
Content monetization does not end with the first charge. It depends on converting free users, managing plans, recovering payments, granting access, supporting families, issuing documents, and reconciling finance without breaking the experience.
Value-to-Scale treated subscriptions as a revenue system. The journey was designed from paywall to SAP, covering acquisition, contracting, recurrence, upgrade, downgrade, cancellation, delinquency, tax, reconciliation, service, and retention.
Modepay became Project Maré's monetization layer. It combines payments, orchestration, and back office with Beni for benefits and Sympho for Grupo Edson Queiroz's legacy integration.
Billing, entitlements, payments, tax, and reconciliation disconnected.
Acquirer failures capable of interrupting revenue and experience.
Upgrades, downgrades, family control, vouchers, and retention handled in separate routines.
02 · Value-to-Scale™
Value-to-Scale™ in action
- 01Frame the Value
Frame the value
Framed value around recurring revenue, conversion, retention, and operating efficiency.
- 02Architect the Path
Architect the path
Designed the complete visitor-to-subscriber journey and coexistence with SAP and invoicing.
- 03Compose the Foundation
Compose the foundation
Composed Modepay, Sympho, Beni, paywall, billing, reconciliation, and back office.
- 04Build the Difference
Build the difference
Built editorial rules, plans, family control, vouchers, and member-get-member.
- 05Govern & Prove
Govern and prove
Instrumented funnel, charging, delinquency, access, reconciliation, and operations.
- 06Scale & Compound
Scale and compound
Continuously evolves offers, journeys, payment methods, and loyalty.
03 · System
The transformation
Modepay provides configurable checkout, Pix, installment Pix, credit, debit, boleto, Bolepix, digital assets, partner-based on/off-ramp, card wallet, recurring billing, and automatic acquirer fallback. Rail switching can be invisible to subscribers.
In Maré, the back office manages subscribers, monthly, quarterly and annual plans, upgrades, downgrades, free conversion, family groups, paywall, vouchers, loyalty, member-get-member, invoicing, SAP, reconciliation, and service.
Modepay separates checkout experience from the complexity of acquirers, billing, tax, ERP, and reconciliation. Configurable rules shape the journey by strategy, channel, and risk.
- 01
The paywall recognizes context, offer, and access rights.
- 02
Checkout captures consent, identity, plan, voucher, and payment method.
- 03
Orchestration selects the rail and triggers fallback when required.
- 04
Billing manages cycles, retries, upgrades, downgrades, cancellation, and delinquency.
- 05
Entitlements grant or restrict content according to subscription status.
- 06
SAP, tax, and reconciliation receive events orchestrated by Sympho.
04 · Architecture
Building blocks
Core
Produtos, preços, períodos, bundles e benefícios.
availableCiclos, retry, upgrade, downgrade, cancelamento e inadimplência.
availablePix, Pix Parcelado, cartão, boleto, Bolepix e ativos digitais.
availableAcesso por produto, status, conteúdo, grupo e campanha.
availableOrquestração com ERP, nota fiscal e sistemas corporativos.
availableBenefícios, descontos e member-get-member no ciclo.
availablePlanos, família, atendimento, cobrança e operação.
availableFoundation
Cadastro, login, perfil e unificação de conta.
availableMatching de pedido, autorização, cobrança e retorno.
availableFunil, coortes, churn, billing, falhas e SLA.
available05 · Evidence
Outcome and evidence
Recurring operation deployed at Diário do Nordeste.
From paywall and checkout to access, tax, SAP, and reconciliation.
Fallback and acquirer orchestration reduce interruptions.
Mobiup product operated and expanded with new monetization strategies.
Metrics and names are shown only when authorized and with source context.
06 · Fit
Where this offer fits
Media, streaming, SaaS, and services with recurring billing and multiple plans.
Companies that must unify paywall, billing, entitlements, payments, and reconciliation.
Operations with legacy ERP and a need to customize checkout journeys.
07 · Continuity
From entry to expansion
- 01
Land
Diagnose revenue, funnel, churn, payment methods, and legacy.
- 02
Build
Deliver the first journey from paywall to subscriber activation.
- 03
Operate
Run billing, fallback, reconciliation, support, and observability.
- 04
Expand
Add offers, loyalty, vouchers, experiments, and digital assets.
Mobiup · Next decision
Is recurring revenue a product—or a chain of integrations?
Mobiup Advisor maps the revenue journey, identifies friction, and compares your scenario with Project Maré.