Orders and service dependent on fragmented channels and routines.
Real case
B2B COMMERCE OS · CLIENT CASE
Trade&Go transforms how Sorocaba Refrescos serves its points of sale
Deployed as Orbitta, Trade&Go became a white-label ecosystem for ordering, payments, debt renegotiation, services, and loyalty, integrated with the operations of a Coca-Cola system bottler.
01 · Context
Where value was trapped
The opportunity was not to create another app. Sorocaba Refrescos needed to expand its ability to sell to and serve a diverse network of outlets without fragmenting catalog, pricing, credit, collections, payments, delivery, and relationships.
Value-to-Scale framed the channel as revenue infrastructure. Mobiup designed the journey from the outlet to SAP, composed the foundation with Trade&Go, Sympho, Modepay, and the Beni engine, and built the rules unique to Sorocaba Refrescos' route to market.
The result is Orbitta: a white-label implementation that brings industry and retail closer, gives outlets more autonomy, and creates a continuous base for data, services, and evolution. The channel operates as a business product—not an isolated front end.
Credit, debt, and payment friction at the moment of purchase.
Business-critical SAP rules that were difficult to turn into a simple experience.
Limited ability to connect campaigns, loyalty, and next-best action to checkout.
02 · Value-to-Scale™
Value-to-Scale™ in action
- 01Frame the Value
Frame the value
Reframed “digitize orders” as “increase revenue, frequency, and outlet autonomy.”
- 02Architect the Path
Architect the path
Mapped the order–credit–payment–service journey and ownership across channel, ERP, and operations.
- 03Compose the Foundation
Compose the foundation
Combined Trade&Go, Sympho, Modepay, Beni, identity, catalog, and observability components.
- 04Build the Difference
Build the difference
Specialized pricing, promotions, credit, renegotiation, orders, delivery, and self-service.
- 05Govern & Prove
Govern and prove
Instrumented transactions, integrations, and adoption to run the channel with evidence.
- 06Scale & Compound
Scale and compound
Created a foundation for new services, commercial intelligence, and recurring evolution.
03 · System
The transformation
Outlets access onboarding, catalog, commercial terms, ordering, payments, history, debt renegotiation, benefits, and services in one experience. The platform runs under the Orbitta brand and preserves Sorocaba Refrescos' business rules.
In the backend, Sympho orchestrates coexistence with SAP; Modepay coordinates checkout, payment rails, and reconciliation; and the Beni engine embeds loyalty and campaigns into the journey. Observability and operational trails support scale and continuity.
Trade&Go works as a composable B2B Commerce OS. The white-label experience is decoupled from legacy systems while remaining connected to their rules and data.
- 01
The outlet is identified and receives catalog, price, credit, and benefits matched to its profile.
- 02
The order is validated and orchestrated with SAP and financial services.
- 03
Modepay selects the payment journey and reconciles the response.
- 04
Beni applies campaigns, points, or cashback in the context of the purchase.
- 05
Order, payment, service, and relationship events feed operations and intelligence.
04 · Architecture
Building blocks
Core
Marca, regras, jornadas e segregação por operação.
availableProdutos e condições aderentes ao perfil do PDV.
availableCarrinho, validação, status, histórico e pedido sugerido.
availablePendências, políticas, alternativas e aceite auditável.
availablePix, boleto, cartão e conciliação multi-rail.
availablePontos, cashback, benefícios e campanhas no checkout.
availableContratos, transformações, idempotência e rastreabilidade.
availableSolicitações, segunda via e suporte ao comerciante.
availableFoundation
Cadastro, autenticação e vínculo do usuário ao estabelecimento.
availableAdoção, pedido, pagamento, serviço e estabilidade.
available05 · Evidence
Outcome and evidence
Orders placed through the app since implementation, according to sector media.
Of active delinquent accounts reached by renegotiation returned to purchase.
More payment, renegotiation, and self-service options for outlets.
A more dynamic digital relationship across industry, sales, and retail.
Metrics and names are shown only when authorized and with source context.
06 · Fit
Where this offer fits
Manufacturers and distributors with a large outlet base, sales force, and central ERP.
Operations with pricing, promotions, credit, collections, and assortment by channel profile.
Companies that need an owned, white-label, evolving route-to-market ecosystem.
07 · Continuity
From entry to expansion
- 01
Land
Diagnose the channel, trapped value, and critical integrations.
- 02
Build
Deliver the first value journey using Trade&Go and reusable components.
- 03
Operate
Provide support, observability, reconciliation, and continuous release management.
- 04
Expand
Add AI, suggested orders, loyalty, credit, services, and new revenue sources.
Mobiup · Next decision
Where is your B2B channel still losing revenue?
Talk to Mobiup Advisor. The AI structures your challenge, identifies trapped value, compares your context with this case, and prepares an initial diagnosis for the next conversation.