Points disconnected from the behavior the business needs to influence.
Real case
LOYALTY & CUSTOMER VALUE · PRODUCT WITH A LIVE CASE
Beni turns incentives into behavior—and behavior into recurring value
A complete loyalty platform for brands, ecosystems, and communities, combining rules, campaigns, marketplace, wallet, payments, gamification, AI, and Web3 capabilities whenever they create real utility.
01 · Context
Where value was trapped
Traditional programs distribute points but often cannot show which behavior changed, how much incremental value was created, or how partners, campaigns, and payments belong to the same economy.
Value-to-Scale starts with the desired behavior: buy again, increase frequency, try a category, refer someone, complete a mission, or remain in the ecosystem. It then designs rules, funding, journeys, and evidence to make that movement sustainable.
Beni is Mobiup's loyalty infrastructure and turns loyalty into an operating layer. At Sorocaba Refrescos, its engine is embedded in Orbitta, connecting benefits and checkout at the outlet's moment of decision.
Campaigns, partners, wallets, and payments operating in silos.
Limited visibility into incremental frequency, margin, liability, and redemption.
Generic experiences that ignore participant context, value, and timing.
02 · Value-to-Scale™
Value-to-Scale™ in action
- 01Frame the Value
Frame the value
Defines behavior and economic outcome before choosing points, benefits, or tokens.
- 02Architect the Path
Architect the path
Designs participants, partners, funding, rules, journeys, and metrics as one system.
- 03Compose the Foundation
Compose the foundation
Reuses identity, ledger, wallet, rule engine, marketplace, campaigns, and integrations.
- 04Build the Difference
Build the difference
Builds the distinct economics and experience of each brand, community, or channel.
- 05Govern & Prove
Govern and prove
Measures cohorts, incentive cost, margin, frequency, retention, and abuse signals.
- 06Scale & Compound
Scale and compound
Expands through partners, new campaigns, AI, payments, and controlled interoperability.
03 · System
The transformation
Beni coordinates earning, burning, expiration, reversals, campaigns, missions, tiers, catalog, marketplace, partners, vouchers, QR, wallet, and analytics. Adapters connect POS, e-commerce, CRM, Trade&Go, and Modepay.
Cross-brand Loyalty Token conversion and user-to-user transfers are technically ready, but activation depends on a financial-institution partnership and applicable authorization. This boundary is an operating condition, not a promise.
Beni separates a reusable foundation from each program's specific economics. The ledger preserves movement integrity; the rules engine decides eligibility; campaigns and channels turn that decision into experience.
- 01
A purchase, participation, or referral event arrives through an integrated channel.
- 02
Identity, context, campaign, and eligibility are evaluated.
- 03
The engine calculates accrual, benefit, limit, and expiration.
- 04
The ledger and wallet record the movement with traceability.
- 05
Marketplace, payment, and communication complete the cycle.
- 06
Analytics measures behavior, economics, cohorts, and anomalies.
04 · Architecture
Building blocks
Core
Segregação de marcas, unidades, regras e dados.
availableElegibilidade, conversão, limites, campanhas e promoções.
availableGatilhos comportamentais, progressão e reconhecimento.
availableCatálogo, ofertas, funding, disponibilidade e operação.
availableResgate parcial, copay e integração com Modepay.
availableCoortes, margem, liability, breakage, resgate e incrementalidade.
availableFoundation
Cadastro, autenticação, segmentação e vínculo a programas.
availableEarning, burning, ajuste, estorno, expiração, saldo e extrato.
availableAbuso, duplicidade, falha, divergência e SLA.
available05 · Evidence
Outcome and evidence
Benefits participate in Orbitta's checkout and outlet relationship.
Ledger, funding, liability, breakage, and margin share one model.
Campaigns, missions, and next-best action connect context to behavior.
Portability and tokens enter only with utility, governance, and authorization.
Metrics and names are shown only when authorized and with source context.
06 · Fit
Where this offer fits
Brands with recurring customers, partners, or points of sale.
B2B2C ecosystems that must coordinate benefits, campaigns, payments, and marketplace.
Organizations whose current program measures enrollment and issuance but not incremental behavior.
07 · Continuity
From entry to expansion
- 01
Land
Program economics, target behavior, and baseline.
- 02
Build
First journey with rules, wallet, campaign, and integration.
- 03
Operate
Ledger, funding, reconciliation, fraud, support, and observability.
- 04
Expand
New partners, AI, marketplace, payments, and conditional Web3 capabilities.
Public sources
Mobiup · Next decision
Does your program distribute points—or change behavior?
Mobiup Advisor identifies the value pool, compares your context with Beni, and suggests the first journey able to prove value.